DS Modest (Suminar Margaria Fashindo)
Annisa Rahma Herdyana is a seasoned business professional with a strong background in sales and marketing. As Co-Owner of CV. JOGJACASA TRES FAMIL since October 2021, Annisa has contributed to establishing the first Mexican-inspired boutique hotel and restaurant in Jogja. In the role of Chief Executive Officer at DS MODEST since January 2021, notable achievements include leading a successful rebranding campaign and significantly increasing sales through the development of an Online Sales Division. Annisa has prior experience as Marketing Director for Margaria Group, where responsibilities included preparing annual marketing plans and overseeing budget management. Educational qualifications consist of a Bachelor of Business Administration in Marketing from Monash University Malaysia and a Master of Business Administration in Strategic Management from IPB University.
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DS Modest (Suminar Margaria Fashindo)
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Suminar Margaria Fashindo is the parent company of one of Indonesia's leading modest fashion brands, DS MODEST. The company was established in 2020, following the brand's founding in 2016, to act as the parent company, retailer, and distributor of DS Modest' extensive product range to stores in Indonesia as well as neighboring Malaysia. DS Modest, and hence our company SMF, is first and foremost an exploratory workshop of ideas. At the heart of our brand are constant design innovation and creative expression, delivering value-for-money and up-to-date products without forgoing quality. We firmly believe in fostering a dynamic, creative, and positive workplace environment to help the business, and its people, thrive to be the best.