Covadonga Serrano

Covadonga Serrano is an accomplished Marketing and Communications Director at DS Smith Iberia, with extensive experience in marketing and key account management spanning over two decades. Starting at Burlington Books as a Gestor de cuentas, Covadonga progressed through roles at Kraft Foods, Bonduelle, and Warner Bros Entertainment, where responsibilities included trade marketing and managing key accounts for major retailers. A distinguished career at GRUPO LANTERO - DS Smith Packaging preceded the current role at DS Smith, where Covadonga leads marketing strategies for the Iberian market. Educational qualifications include an Executive MBA in E-Business from MIOTI | Tech & Business School and degrees in Market Research and Sociology from prestigious Spanish universities.