Rob Wheatcroft is an experienced professional in packaging innovation and e-commerce, currently serving as an Innovation Specialist in E-Commerce at DS Smith since August 2021, where expertise is applied in developing breakthrough packaging solutions for renowned global companies. Prior to this role, Rob held positions at THG as an eCommerce Packaging Manager, overseeing the global development and procurement of packaging for major brands, and at Mars for over 14 years in various capacities, notably as a Senior Packaging Engineer, leading projects on sustainability and innovative packaging technologies. Rob's extensive background includes managing cross-functional teams, driving market growth initiatives for leading chocolate brands, and developing long-term packaging strategies. Rob holds a Bachelor of Science (BSc) Hons in Industrial Design Technology and a Diploma in Professional Studies from Loughborough University.
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