Sònia Serra

Sònia Serra is an experienced Ecommerce Digital Marketing Specialist currently employed at DS Smith since August 2022, focusing on the UK, NL, and BE markets. Responsibilities include analyzing and enhancing store performance, implementing SEO and SEM strategies, and conducting KPI analysis and reporting. Previously, Sònia served as the Marketing & Communication Manager at Trace Software International from January 2008 to July 2021, leading the International Marketing Department, defining marketing plans, and managing inbound marketing strategies. Earlier experience at ACERI, S.A. involved sales management and communication within the resellers channel. Sònia holds multiple qualifications in digital marketing and analytics from recognized institutions, including Google ads certification and various postgraduate degrees in marketing and psychology.