Fernando Alperowitch

Fernando is the General Manager for HP, Industrial Print for the Americas. Born and raised in Brazil, Fernando has been with HP since 2002. Shortly after joining HP, Fernando moved to the US, expanding his responsibilities in the Indigo and Ink Jet Web Presses division for HP Latin America where he held multiple positions ultimately becoming the Business Director for that region from 2009-2019. He then moved into the Labels & Packaging segment in North America where he held multiple management positions. He led the Strategic Accounts Team and later became the Director of Labels & Packaging for North America. Before being promoted to the current position, Fernando was the Director for Indigo and Ink Jet web presses for the S/W region.