M. Zachary Hanz

M. Zachary Hanz is a seasoned product marketing professional with extensive experience in leading marketing strategies, particularly in onboarding, feature adoption, and conversion optimization. Currently serving as the Director of Product Marketing at dscout since May 2022, Hanz has previously held similar positions at FourKites, Inc. and ActiveCampaign, where strategic initiatives resulted in significant increases in conversion rates and user engagement. Hanz's expertise encompasses email marketing, user experience, and data-driven decision-making, with a notable track record of developing comprehensive email programs and achieving substantial growth in feature usage and active accounts. A graduate of North Central College and Ball State University with a BA in Advertising/English, Hanz has also contributed to industry discussions as a speaker at conferences and through published works.