DSK Bank
Kalina Shamatova is currently working as a Product Owner at DSK Bank, starting in September 2021. Before this, Kalina held the position of Digital Marketing Specialist at A1 Bulgaria from August 2020 to August 2021. Previously, Kalina also worked as a Digital Marketing Intern at the same company. In their roles, Kalina executed performance campaigns for various products, generated reports for campaign metrics, created content for communication with app users, and measured and reported results at different stages of the customer journey.
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DSK Bank
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DSK Bank is the leader in the retail banking in Bulgaria, as well as a bank with outstanding positions in the private and corporate banking segment. The bank has the largest and most innovative branch network and superior e-channels for servicing its customers. DSK Bank is the bank with highest awareness and consideration among Bulgarian customers (Financial Intelligence survey of GfK). It is also the most preferred employer by the students in the country (To the Top Agency survey 2019). The financial institution constantly invests in developing innovative solutions for meeting the dynamic expectations of its customers.