Cristina Novotny

Cristina Novotny is a seasoned marketing professional with extensive experience in digital marketing and brand management across notable companies. Currently serving as the Global Digital & Social Media Senior Manager at dsm-firmenich since August 2023, Cristina builds and executes global strategies for the Perfumery & Beauty sector. Previously, as Head of Digital Marketing for the Western Europe Hub at Colgate-Palmolive, Cristina developed comprehensive digital and e-commerce strategies aligned with European goals. At COTY FRANCE, a focus on enhancing brand image and implementing a seamless consumer-centric strategy marked Cristina's tenure as Digital Marketing Manager. Earlier roles include Media & Brand Image Manager at Bourjois, Project Manager at a Packaging Design Agency, Event Coordinator at Deloitte, and Marketing & PR Coordinator at HBO. Cristina holds advanced degrees from Ecole de Marketing Sorbonne Assas II and IAE Paris, complemented by a Bachelor's degree from the University of Bucharest.