Laurence Chirat

Laurence Chirat is a seasoned fragrance industry professional currently serving as Vice President of Fragrance Creation and Digital Innovation at dsm-firmenich since May 2023. Chirat has extensive experience at Firmenich, holding various leadership roles including Vice President of Fragrance Creation Digital Innovation, where the focus was on digital transformation and the development of AI models for the fragrance sector. Additional roles at Firmenich included leading Global Category Teams in fragrance development and collaborating with industry leaders to create iconic fragrances for multinational brands. Prior experience includes working as a chemist at SC Johnson for home fragrance product development. Laurence Chirat holds a Master's degree in Cosmetic Science and a Bachelor's degree in Chemistry and Business, along with additional qualifications in International Marketing and Chemistry.