Sonia Boirie

Sonia Boirie is a seasoned professional with extensive experience in consumer insights within the beauty and personal care industry. Currently serving as Global Senior Consumer Insight Manager for the Beauty Unit at dsm-firmenich since May 2023, Sonia previously held various senior roles at Firmenich, including Global Senior Consumer Insight Manager for Hair Care, Skin Cleansing, and Deodorants, where responsibilities encompassed leading consumer insights for innovation and product development. Sonia's early career included positions in customer service and aesthetic roles at companies like Yves Saint Laurent and Sephora. With a strong educational background, including a master's degree in Biology, Health, and Food, Sonia has developed expertise in sensory and innovation, enhancing consumer understanding across product categories.