Aline Mendes de Almeida

Aline Mendes de Almeida has a diverse work experience in various roles and industries. Aline started their career as a Monitora do Lab Áudio at PUC Minas in 2014, where they were involved in creating soundtracks and spots, covering events, and developing scripts. Aline then moved on to Sympla as a Suporte ao Cliente (Estagiária), where they provided customer support and participated in social media activities. Aline also worked at the Laboratório Audiovisual da Faculdade de Comunicação e Artes as a Monitora do Lab Audiovisual, where they gained experience in video creation, editing, and developing vignettes.

In 2017, Aline joined Programa Lemonade as an Analista de Comunicação e Marketing, where they planned digital content for websites, social media, and emails. Aline also produced audiovisual content, including scriptwriting and video editing, and implemented digital marketing strategies to promote the program.

From 2018 to 2020, Aline worked at Shopping Cidade - Belo Horizonte as a Growth Hacker | Growth Marketing | Marketplace do Shopping, where they played a key role in the digital transformation process. Aline was involved in the ideation, validation, and evolution of the shopping mall's marketplace, applying growth hacking strategies for platform analysis and optimization.

Currently, Aline is working at dti digital as a Head de Growth | Growth Analyst. In this role, they are responsible for implementing growth hacking methodologies within product squads. Aline has worked with over seven teams and contributed to the growth strategies of various products. Aline is responsible for disseminating growth methodologies, conducting product optimization experiments, updating business intelligence and monthly reports, conducting user research, creating dashboards for performance tracking, and analyzing data to develop growth strategies for all stages of the growth funnel.

Aline Mendes de Almeida attended PUC Minas from 2012 to 2016, where they obtained a Bachelor's degree in Social Communication with a focus on Advertising and Propaganda. Aline has also obtained several certifications, including "Data Analysis and Power BI" from Escola Conquer in 2022, "Growth Hacking 1.0" to "Growth Hacking 4.0" from Escola Conquer in 2022, "SQL: the language of databases" from Escola Conquer in 2022, "Start Growth" from GrowthMasters® in 2021, "Semrush SEO toolkit exam" from Semrush in April 2021, "Copywriting" from Rock Content in July 2020, "Inbound Marketing Certified" from HubSpot in August 2020, and "Content Marketing" from Rock Content in May and July 2020.