Carol K. is a seasoned marketing professional with extensive experience in consumer marketing and segment strategy across notable telecommunications companies. Currently serving as the Director of Consumer Marketing at du since March 2015, Carol K. has successfully established strategies and propositions to grow the premium segment, overseeing P&L performance. Previously, as Head of Postpaid and Roaming Segment, innovative proposition portfolios were introduced that achieved record growth. Carol K.'s career also includes roles at VIVA Bahrain and Zain Jordan, where market segmentation and product development were key focuses, particularly in launching competitive prepaid and postpaid offerings. With academic credentials from Harvard Business School Online, Squared Online, and the University of Jordan, Carol K. holds a digital marketing certificate and a BSc degree, showcasing a strong foundation in both education and professional practice.
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