Emel Ahmed

Emel Ahmed is a seasoned product design leader with extensive experience in digital transformation and user experience design. Currently serving as the Product Design Lead at du since February 2021, Emel previously held roles at CAFU and du, where Emel contributed to various product and UX initiatives. Notable experience includes a tenure as Senior Product Designer at Careem, instrumental in the company's rapid growth in the MENA region, and as Design Lead & Partner at True Potential LLP, focusing on digital solutions for financial advisers. Emel has also worked with NodeSource and ne-web Ltd, providing design expertise to high-profile clients. Educational background includes degrees from The Manchester Metropolitan University and The Open University, along with independent coursework in Adobe Creative Suite.