Muhammad Farooq Faraz

Muhammad Farooq Faraz is an accomplished professional with over 18 years of experience in digital performance, transformation, and business intelligence. Currently serving as the Manager of Digital Performance & Transformation at du since January 2013, Farooq has successfully developed digital strategies to enhance online sales and optimize costs through collaboration with finance and commercial teams. Previously, Farooq held pivotal roles as a Revenue Assurance Specialist, Team Lead in BI Reporting & Data Analysis at Mobilink, and as a System Administrator at Prime Commercial Bank, driving improvements in reporting, revenue management, and data analysis across various organizations. Farooq holds an MBA in Marketing and Finance from the Lahore School of Economics and a Bachelor's degree in Computer Sciences from the University of the Punjab.