Rob Waddell is an experienced professional in Customer Value Management (CVM) with a solid track record in strategic planning and delivery. Currently serving as Director CVM and CVM Architect at du since August 2020, Rob also contributes as a CVM Consultant for CogniCus Ltd. and operates RMCO Ltd. as the owner. Previous roles include Campaign Consultant at Adobe and CVM Decisioning Consultant at VEON, among others, with a focus on real-time centralized decisioning capabilities. With technical consulting experience spanning several companies, Rob has played key roles in deploying digital platforms, integrating marketing solutions, and conducting detailed analytical assessments, including those at Chelsea Football Club and Vodafone. Educational credentials include studies at the University of Portsmouth and Kingswood School in Bath.
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