Sadia Hamid

Sadia Hamid is an experienced Product Manager specializing in digital transformation and data migration, currently employed at du since December 2016. At du, Sadia has successfully led the digital overhaul for over 9 million B2C/B2B subscribers and executed migration strategies that boosted digital sales by 45%. Previous roles include Product Marketing Manager at IRCA Middle East, where Sadia enhanced brand recognition and market expansion, and Marketing Manager at Enhance UAE, managing a $2M budget. Additional experience encompasses marketing roles at Samsung Electronics and CTS Arabia, along with finance-related positions at Juma Al Majid. Sadia holds an Executive MBA in Digital Transformation & Corporate Strategy from Bayes Business School and is a member of Women in Product® UK.