Dubai Design District
Yasmeen Sami currently serves as the Director of Brand Strategy & Partnerships at Dubai Design District since September 2022, leading brand strategy to reinforce d3's prominence as a design hub through global outreach and industry events such as Dubai Fashion Week. Prior to this role, Yasmeen held the position of Assistant Vice President for Corporate Brand and Real Estate Marketing at DIFC, overseeing corporate branding efforts and successful tenant acquisitions. Previous experience includes roles as Project Director at MERAKI & MODUS, Brand Manager at DMCC, and marketing communications positions at Al Maabar International Investments and various PR firms. Yasmeen is a graduate of Concordia University (Bachelor of Commerce in Marketing) and Cardiff University (MA in International Public Relations).
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Dubai Design District
Dubai Design District, (d3), a member of TECOM Group, is a destination dedicated to design. The chosen home for the region’s growing collective of creatives, artists and designers, d3, has fast become the hub for inspiration and innovation. Created to answer the growing need from the industry, d3 provides businesses, entrepreneurs and individuals from across the design value chain with a thriving community where they can collaborate, create and inspire. Known for its versatility d3 has become a popular events space, attracting international crowds to cultural exhibitions such as Dubai Design Week, Fashion Forward, Sole DXB and Meet d3, which have simultaneously driven footfall to d3’s distinguished repertoire of design-focused outlets, art galleries and eateries. The Design Quarter at d3 is very much alive with a range of lifestyle boutiques, art galleries and culinary concepts in its core 11 buildings. Taking a novel approach, d3 has selected a mix of original homegrown and international concepts to form a creative community of new retail outlets, restaurants and innovative pop-up events that invite visitors to enjoy a more authentic shopping and dining experience. d3 is constantly evolving. To cater to its growing number of residents, d3 will feature a one million square foot Creative Community which is currently under construction, and will act as the site’s cultural epicenter, inspiring emerging designers and artists. Another key goal for d3 is to continually surpass the expectations of its visitors, and so d3 will also boast a bustling 1.8km Waterfront development running alongside the Dubai Creek, with international and design-led hotels, boutique retail concept stores and an outdoor events space, as well as a host of hospitality and leisure facilities. Call our team today on +971 4 433 3000 or email customercare@dubaidesigndistrict.com for more information.