Heba Alsamt

Heba AlSamt serves as AWAAN Director and Digital Media Director for TV & Radio at Dubai Media, a position held since April 2011, overseeing the delivery of digital content and social media strategies across various platforms. Heba has previously held the role of Digital Media and Marketing Director and Head of New Media at the same organization, focusing on website management and digital strategy. In addition to this, Heba was a member of the Woman's Sports Committee at Dubai Sports Council and worked as a trainer at Dubai Entrepreneurship Academy. Heba is the founder and former president of Social Media Club UAE, where initiatives included raising awareness and conducting workshops. Additionally, Heba founded Emiratweet, organizing events that promoted Emirati culture and identity. Earlier experience includes a senior consulting role at TECOM and asset management at KBR, Inc.