Barry Lee is the President and Chief Creative Officer at MB3 Nashville, where they oversee brand activations. Previously, they owned the Hendersonville Expo Center from 2010 to 2017, which hosted a variety of events. They are currently involved in motorsports marketing with Trackside and DUDE Wipes, leading initiatives that enhance brand visibility at motorsports events and festivals. Barry has also worked as a consultant in NASCAR sponsorship acquisitions since 1992, facilitating partnerships between race teams and corporate sponsors.
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