Duell Corporation
Hannu Poikela has a Bachelor's degree from Savonia University of Applied Sciences. With vast experience in various roles such as Sales Manager, Purchasing Manager, and Product Manager at companies like Duell Bike-Center Oy and Puuilo Oy, Hannu has expertise in sales, purchasing, logistics, procurement, sourcing, category management, and product management. Demonstrating skills in opening new markets, negotiating with suppliers, managing stock levels, and ensuring businesswise interesting products are part of the company's portfolio.
Duell Corporation
Duell Corporation (Duell) is an import and wholesale company based in Mustasaari, Finland, established in 1983. Duell imports, manufactures, and sells products through an extensive distribution network in Europe covering 8,500 dealers. The range of products includes 150,000 items under 500 brands. The assortment covers spare parts and accessories for motorcycling, bicycling, ATVs/UTVs, mopeds and scooters, snowmobiling and boating. Logistics centres are located in Finland, Sweden, Netherlands and France. Duell’s net sales in 2022 was EUR 124 million and it employs over 200 people. Duell’s shares were listed in November 2021 and are traded on the First North Marketplace.