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Nicole Smith

Art Director at Duluth Trading Company

Nicole Smith has extensive experience as an Art Director and Senior Designer in various companies. Nicole started their career as a Graphic Design Intern at Next Step Ministries in 2012. Nicole then worked as a Senior Graphic Designer at Eagle Optics, where they designed advertisements and updated catalogs. At Vortex Optics, Nicole held multiple roles, including Art Director, Senior Graphic Designer, and Social Media Coordinator. Nicole was responsible for developing brand identities, designing marketing materials, and coordinating social media posts. Additionally, Nicole worked as an Art Director at Lands' End Business, where they collaborated with copywriters and produced printed assets for client brands. Nicole later joined The Alliance as a Creative Designer, focusing on visual brand identity and print production. Most recently, Nicole served as a Senior Designer at Filament, conceptualizing visuals and leading the design team. Currently, they are an Art Director at Duluth Trading Company, overseeing art direction for specialty brands.

Nicole Smith attended Winona State University from 2008 to 2012, where they earned a degree in Graphic Design with a specialization in Advertising.

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