Will Storey is a data analytics professional specializing in media measurement and customer insights. Currently serving as a Senior Lead for Retail Media Measurement at dunnhumby since 2025, Will previously held various roles at Merkle, including Analytics Director and Media Analytics Manager. Will also worked as a Senior Data Manager at Danone and an Analyst at Servelec Technologies. Having earned a 1st class Bachelor’s Degree in Mathematics and Statistics from Newcastle University, Will has developed expertise in statistical modeling, media campaign optimization, and audience strategy development.
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