Sarika Patel

Sarika Patel is an experienced researcher and strategist with a focus on consumer insights and brand perception. Currently employed as a Senior Researcher at Duolingo since January 2022, Sarika works to understand learner profiles and brand perceptions to guide product decisions. Prior to Duolingo, Sarika served as a Senior Brand Strategist and subsequently as a Brand Strategist at Apple from January 2019 to January 2022, where responsibilities included marketing communications. Earlier career roles include Creative Strategist at Tongal and Strategist at Grey Group, working with notable clients such as Canon and AARP, as well as Account Executive experience with P&G Gillette. Sarika holds a Bachelor of Arts in Advertising from Penn State University.