Lilian Lam is an experienced UX Consultant at Dura Digital, where responsibilities include applying human-centered design principles to solve business problems and enhance user experiences through various deliverables. As the founder of Lilian Lam Designs since 2012, Lilian offers a range of services including creative direction, branding, and illustration, overseeing projects from inception to completion. Previously, as a UX/UI Designer at the Alberta Motor Association, Lilian led the design of digital campaigns and multi-page funnels, utilizing UX/UI principles to create effective solutions across devices. Earlier roles included Graphic Designer positions at Curio Studio, ATB Financial, and an internship at ARTSMITH Communications, with a focus on developing marketing collateral and branding materials. Educational background includes a degree from MacEwan University.
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