Dan Maxwell

Dan Maxwell has over 45 years of experience in sales and business development, primarily in the automotive and heat transfer products industries. Currently serving as the Western Regional Sales Manager at Dura-Lite Heat Transfer Products Ltd. since August 2018, Dan previously held positions such as National Sales Manager at Performance Diesel Inc. and Business Development Manager at Silverback HD. Dan’s career began at Diesel Service & Sales Inc. as an Assistant Parts Manager, followed by a significant role as Sales Manager at Love Machine Company Inc., where leadership of a sales team and marketing plan implementation drove revenue growth. Dan's educational background includes studies at Utah Technical College and West High School.