Luca Cassi is a seasoned sales professional with extensive experience in the fast-moving consumer goods (FMCG) sector. Since March 2016, Luca has served as the Senior National Sales Account Manager at Duracell, overseeing major Italian GDO retailers and the Greek market, after a role as Sales Area Manager managing key clients in Northern Italy and Sardinia. Prior experience includes positions at Procter & Gamble as a Key Account Manager for the Duracell portfolio, a Trade Developer at Diageo, and a Media Assistant at Nestlé. Additionally, Luca's early career involved work at Boiardi F. Azienda vinicola. Academically, Luca holds a Master's degree in Trade Marketing & Commercial Strategies and a Bachelor's degree in Marketing from Università degli Studi di Parma.
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