María Fernanda Bustillo

María Fernanda Bustillo is an experienced marketing professional with a strong background in trade and digital marketing. Currently serving as the Trade & Digital Marketing Head at Duracell Inc. since July 2017, María Fernanda has previously held positions in trade marketing and category management within the same company. Prior experience includes a role as Trade Marketing Sr. Coordinator at Sanofi, where responsibilities encompassed sales forecasting and promotional planning, as well as experience in business intelligence at Novartis focusing on sales forecasts and incentive policy design. María Fernanda also contributed as a Market Research Trainee, managing market research processes and brief preparation. Educational qualifications include a Mini MBA in Marketing completed in April 2021 and a Bachelor's degree in Marketing from Tecnológico de Monterrey, earned in 2012.