Xavi Bernabé Martín

Xavi Bernabé Martín has been working in the creative copywriting space since 2011. Xavi began their career at Ofernova.com as a Copywriter. In 2014, they joined McCann as a Creative Copywriter, where they conceptualized and developed campaigns and digital actions for clients in various sectors. Xavi also was responsible for activating sponsorship for elite athletes. From 2019-2020, they worked as a Freelance Creative Copywriter (Advertising, UX Writing) for clients such as DDB (Volkswagen), C14 (SEAT), McCann, Cuinlab (Lidl, F. C. Barcelona, YoSoy, Adam Foods, Catalana Occidente), Apple Tree (Radisson Hotels), EAE Business School, Durcal, Vitaance, Mousee (Kiwi House), Flash Park, and 2121 Gallery. In 2019, they worked as a Creative Copywriter for 21 Buttons. Xavi then joined THE KEENFOLKS-DIGITAL TRANSFORMATION AGENCY as a Creative Copywriter in 2020, and they are currently the Brand & Creative Manager at Durcal.

Xavi Bernabé Martín has a diverse educational background. In 2021-2022, they completed a Mini MBA in Brand Management from the Marketing Week Mini MBA with Mark Ritson. In 2014, they obtained a Creatividad Integral from Complot Escuela de Creatividad. From 2007 to 2013, they earned a degree in Publicidad y Relaciones Públicas from Universitat de Vic – Universitat Central de Catalunya, with a focus on Estudios sobre comunicación y medios. Additionally, they hold a certification in Mini MBA in Brand Management from the Marketing Week Mini MBA with Mark Ritson, obtained in December 2021.