DPAC
Peter Wallace is an experienced professional in ticketing and customer experience, currently serving as the Director of Ticketing at the Durham Performing Arts Center since November 2024. Previously, as AVP of Sales & Customer Experience at the North Carolina Symphony, Peter implemented data-driven strategies that led to significant increases in subscriptions and revenue. Peter's extensive background includes senior roles at the Durham Bulls Baseball Club, where strategic management of ticketing and analytics enhanced customer engagement, and as manager of ticket operations for the Washington Nationals, where key responsibilities included overseeing the ticketing launch for Nationals Park. Peter's career began with roles in customer service management at D.C. United and as an account executive with the Miami Fusion. Peter holds a Bachelor of Science degree in Sports Management from the University of South Carolina.
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DPAC
Since its opening in 2008, DPAC (Durham Performing Arts Center) has become the center for live entertainment in North Carolina. Recognized for its contemporary design, DPAC features 2,700 seats, intimate sightlines, and state-of-the-art sound and video. Ranked annually among the top-ten theaters in America by three leading national magazines that cover live entertainment events and venues, DPAC was recently nominated for Theatre of the Decade by Pollstar Magazine. With a mission of presenting one-of a-kind live entertainment events, DPAC truly has “something for everyone”, hosting over 200 performances a year including spectacular touring Broadway productions, high-profile concert and comedy events, family shows and the heralded American Dance Festival.