Maartje van Eijndhoven - Rood

Maartje van Eijndhoven - Rood serves as the Manager Audiovisual Exploitation at Dutch National Opera & Ballet, where responsibilities include overseeing the registration of productions and negotiating rights exploitation. With a strong background in the arts, Maartje also works as a Business Coach and lecturer at ArtEZ Institute of the Arts, guiding students on acquisition and strategic negotiation. As the owner of VER advies, Maartje provides business and creative consulting in music rights and exploitation. Previous roles include Head of Licensing at Copyright Delta and Business Manager for Buddy Film Foundation, focusing on policy, strategy, and project management. Maartje's early career featured significant positions at SMP Amsterdam and RTL Nederland, driving commercial initiatives and rights exploitation across various media platforms. Maartje holds a Master's degree in Organisational Psychology from Utrecht University.