Marielle Echevarria Reading

Marielle Echevarria Reading is an accomplished professional with extensive experience in growth strategy and digital communications. Currently serving as the Director of Growth & Strategy at DXC Technology, Marielle has held various impactful roles including Manager of User Experience at Cvent and Account Manager at bswift, where significant cost reductions and streamlining of processes were achieved. As President and Founder of cake digital, Marielle led a comprehensive interactive consultancy, introducing the first branded pharmaceutical app to iTunes. Previous positions include Communications Director at Raising Happiness, LLC, and Account Manager at The Lathe, where contributions to mobile app development for BayerHealthcare Pharmaceuticals were notable. Marielle also held leadership roles at ROKKAN and Proxicom, focusing on client services and creative technologies, respectively. Academic credentials include a BA in Spanish from Randolph-Macon College and a study abroad experience at Universidad Complutense de Madrid.