Paul Ruda

Paul Ruda is currently the EMEA ServiceNow Head of Sales and Director at DXC Technology, where they lead the ServiceNow Business Group. Prior to this role, they served as VP Sales & Major Bids Director at BT Global Services from 2007 to 2017, managing public and private sector bids and driving significant win rate improvements. Paul also held the position of EALA Senior Cloud Sales Director at Accenture from 2017 to 2019, specializing in cloud strategy and migration. Earlier in their career, they were the Director of Global Sales at EDS Group, overseeing major international client contract engagements.