Kanika Chhabra

Kanika Chhabra is an experienced digital marketing professional currently serving as Group Head at dentsu X since May 2022, managing social media and digital strategies for Reckitt's brands such as Harpic, Vanish, Finish, and Mortein. Prior to this role, Kanika worked as a Senior Manager at Interactive Avenues, focusing on digital media planning for clients like BMW and Havmor, leading client communications and campaign performance optimization. Previously, as a Digital Manager at GroupM, campaign management was conducted across APAC and EMEA markets, and at Publicis Groupe, multi-platform media strategies were developed for clients, including Glaxo Smith Kline. Earlier career experiences include roles as a Digital Marketing Analyst at Virtual Employee Pvt. Ltd. and an internship at Campo. Kanika holds a Bachelor's Degree in Business/Commerce from Delhi University.