Larissa Irrera

Larissa Irrera is a seasoned professional in the field of category management and business insights, currently serving as Senior Director of Category Management at Dyla Brands since June 2020. With a strong background in the beverage industry, Irrera previously held the position of Director of Category Development at Yasso, Inc., and worked as a Consultant in Insights, Analytics & Strategy. From 2005 to 2018, Irrera contributed to Ocean Spray Cranberries as Director of Global Insights & Strategy, leading analytics and consumer management teams, and providing strategic reports for the Board of Directors. Prior experience includes a role as Director of Client Service at Nielsen, where Irrera managed teams for major clients like Colgate-Palmolive and The Hain Celestial Group. Larissa Irrera holds a Bachelor's degree in Business and Marketing from Babson College.