Ayelet Geva

Ayelet Geva serves as the VP of Product Management for Financial Institutions at Dynamic Yield since May 2022. Prior to this role, Ayelet held various key positions at Wix.com from April 2013 to May 2022, including Head of Product for both Wix Life and the Wix Editor, where Ayelet was instrumental in developing a widely-used B2C product that significantly contributed to Wix's revenue. Ayelet also led the establishment of EditorX, a professional-focused product, overseeing a team through the entire product lifecycle. Earlier experience includes product management and UX design at GooodJob, software engineering at Sense of Fashion, and marketing roles at Spacer. Ayelet began a career in the Israeli Air Force as an A-4 Flight Trainer from 2002 to 2004. Educational background includes a B.A. in Electrical and Computer Engineering from Ben-Gurion University of the Negev and studies at the Israeli Animation College.