Harry Hanson-Smith

Harry Hanson-Smith is a seasoned executive with extensive experience in digital marketing and sales within the technology sector. Currently serving as Vice President for the UK & Ireland and Northern Europe at Dynamic Yield by Mastercard since June 2019, Harry oversees initiatives focused on personalisation and testing, contributing to the company's recognition as a leader in Gartner's inaugural Personalisation Magic Quadrant. Prior to this role, Harry held various leadership positions at Fresh Relevance from July 2013 to 2019, enhancing marketing capabilities for online retailers through real-time personalised customer experiences. Earlier in Harry's career, roles at Pure360 included Senior Channel Manager and Agency Channel Manager, where responsibilities involved the development of successful channel programmes and building strategic relationships.