Mariana Frias

Mariana Frias is a marketing professional currently serving as a Marketing Category Executive at Dyson France, focusing on haircare category management since April 2024, and previously managing the environmental care, audio, and lighting categories from October 2023 to March 2024. Prior experience includes roles as an Influence and Affiliate Executive at Gerflor Iberia, a Marketing Trainee at SCOPEN where key studies were conducted on media effectiveness in Spain, and an Account Manager at MiraMami.com, responsible for client partnerships and content strategy. Mariana’s earlier positions involved internships and communications management, enhancing brand presence and engagement through strategic content planning and execution. Educational credentials include a BASc in Business and Economics and Communications and Humanities from Universidad CEU San Pablo, a Minor in International Advertising from HU University of Applied Sciences Utrecht, and a Strategic Communications Program from Columbia University.