Alicia Maurette-Ury

Alicia Maurette-Ury is an experienced PR and Communications Executive currently employed at Dyson since September 2020. In this role, Alicia has successfully developed comprehensive PR campaigns for product launches, notably securing over 90 pieces of coverage for the Dyson Gen5Detect, demonstrating significant growth in media reach. Previously, Alicia held various positions at Dyson, including European Commercial Executive and GB&I Category Executive, where responsibilities included monitoring competitor activity and supporting the PR team. Alicia's earlier experience includes a Digital Marketing and Content Internship at HUGO BOSS and a Media Internship at GROUPE M6, which ignited a passion for media at a young age. Alicia holds a Bachelor of Science degree in Communication and Media Studies from Loughborough University.