Cassandra Matilainen

Cassandra Matilainen is an experienced professional specializing in media management and digital marketing, currently serving as the Media Manager and Paid Search Specialist for DACH at Dyson, overseeing the Beauty Category and supporting multiple product lines. Cassandra has a solid background in digital analytics and category management, having previously worked in various roles within the European Graduate Program at Dyson. Prior experience includes an internship at InterNations, where successful Facebook campaigns led to a significant increase in leads and new memberships, as well as graphic design roles at Grey Group, FindMyLost S.R.L., and Food and Resources, focusing on branding and promotional materials. Academic credentials encompass a Master’s degree in Marketing Management from Grenoble Ecole de Management, a Certificate in Digital Marketing from Columbia Business School, and a Master’s degree in Creative Advertising from NABA Nuova Accademia di Belle Arti, complemented by a Bachelor of Fine Arts in Advertising from Savannah College of Art and Design.