Deepthy Puthenpurayil

Deepthy Puthenpurayil is an accomplished marketing professional with extensive experience in media and digital marketing. Currently serving as Head of Media at Dyson since October 2019, Deepthy leads a cross-functional media team and manages national advertising campaigns while effectively utilizing Media Mix Modeling to enhance ROI. Previously, in the role of Senior Digital Marketing Manager, responsibilities included managing the digital marketing budget and optimizing media channels. Deepthy's career includes notable roles at Justix GmbH as Performance Marketing Lead and at Google in various positions, where significant contributions encompassed developing mobile marketing strategies and consulting on audience targeting. Deepthy holds a Master of Science in Human Decision Science from Maastricht University and dual Bachelor's degrees in International Management and Business Administration from ESB Reutlingen and Lancaster University, respectively.