George Sevier

George Sevier is a seasoned legal professional specializing in intellectual property, currently serving as the Legal Director - IP and Head of IP Enforcement, Brands and Licensing at Dyson since December 2018. With extensive experience leading global IP disputes, including patent litigation and brand protection, George previously worked as the Category Head - IP Enforcement at Gowling WLG, where significant accomplishments included coordinating IP enforcement for Dyson's bladeless fan and hairdryer in over 40 countries. George started legal career as a trainee solicitor at Wragge & Co in 2006, gaining expertise across various roles in intellectual property, including positions at Unilever and The Coca-Cola Company. Academically, George holds an LLB (Hons) from the University of Liverpool and a Graduate Diploma in Legal Practice from Nottingham Law School, complemented by further studies at the University of Oxford.