Gizem Bakırtaş

Gizem Bakırtaş is a seasoned digital marketing professional with extensive experience in strategic planning and execution across various roles in renowned companies. Currently serving as the Senior Digital Marketing Manager and Head of the Digital Marketing Unit at Dyson since March 2019, Bakırtaş excels in developing data-driven campaign strategies, managing digital P&L, and fostering collaboration between marketing and sales teams. Prior to Dyson, Bakırtaş held significant positions at Havas as Strategy Director and Head of the Strategy Planning Department, and at Vizeum as Strategy Director, where expertise in integrated communication planning and campaign performance optimization was demonstrated. With a strong background in managing client relations and conducting market analyses, Bakırtaş has worked with prestigious clients including Pınar, Pegasus Airlines, Opel, and H&M. Academic credentials include a degree from Yeditepe University and completion of high school at İzmir Karşıyaka Anatolian High School.