Henju Lee has a robust background in brand management and marketing, with significant experience in various industries. At Mars, Henju served as Senior Cluster Brand Manager for SNICKERS and TWIX across Korea, Hong Kong, and Taiwan, and was responsible for comprehensive marketing strategies including brand advertising, digital marketing, and successful promotional campaigns. Prior experience includes serving as Brand Manager for M&M's and TWIX, as well as managing accounts for notable clients like Disney and Industrial Bank of Korea at Daehong Communications. Henju's recent roles include Senior Manager of Product Marketing at UNIQLO and currently Environmental Care Category Lead at Dyson, demonstrating a strong trajectory in product marketing leadership. Henju holds a Bachelor's degree in Business Administration and Management from Hanyang University.
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