İpek Cengiz

İpek Cengiz is a Senior Digital Analytics Manager at Dyson, where they lead a team to optimize webshop and marketplace performance for the DACH region. With over 11 years of experience, İpek previously served as the Digital Analytics & Customer Journey Lead at Banque Internationale à Luxembourg, driving data-driven initiatives and enhancing the customer journey across digital channels. İpek's background includes roles in marketing and digital channels at ING Bank Turkey and ING Luxembourg, where they focused on customer acquisition, retention, and content improvement. İpek holds an MBA in Global Marketing from IAE Business School and a Bachelor of Science in Business Administration from Bilkent University.