Ling Tam

Digital Analytics Lead, SEA

Ling Tam serves as the Digital Analytics Lead for Southeast Asia at Dyson, where responsibilities include developing a daily sales forecast model with less than 10% deviation and integrating external web crawling data for enhanced market insights. Prior to Dyson, Ling held the position of E-commerce Analyst at adidas, achieving notable sales forecast accuracy and improving Power BI reports for senior leadership. Additional experience includes category management at Shopee, with a successful loyalty program launch, and a marketing specialist role at Citi, focusing on organic traffic growth. Ling holds a Bachelor’s degree from National Taiwan University and is pursuing a Master of Science in Quantitative Management, Business Analytics at Duke University.

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