Victoria Freeth

Victoria Freeth is an accomplished UX professional with extensive experience in user research and project management. Currently serving as Lead UX Researcher for App & Connected Experiences at Dyson since November 2021, Victoria has a strong background that includes positions at Methods, where user research was conducted for government and public sector clients, and at PIRATE.COM, where product development and usability testing were key responsibilities. Additionally, Victoria held roles at Nomensa, managing large-scale research projects and studio operations, as well as involvement in event management at Bearded Kitten. Victoria's career also includes experience in digital recruitment with PCR and sales at AXA PPP healthcare.