Kristina Castaldo

Kristina Castaldo is an experienced professional in global ecommerce management, currently serving as the Senior Manager of Global Ecommerce at E.L.F. Beauty since March 2021. Previously, Kristina held the position of Senior Global Ecommerce Marketing Manager at Trish McEvoy, where a comprehensive ecommerce strategy was developed, encompassing paid social and display advertising, triggered email marketing, and affiliate marketing initiatives. Kristina's background includes significant roles at Bobbi Brown Cosmetics, ranging from Global Ecommerce Manager to E-Commerce Email Marketing Coordinator, where responsibilities involved online marketing strategy execution, site content management, and collaboration with both global teams and local managers. Earlier experience includes roles at Barbour Inc., Newmark Grubb Knight Frank, and Novita Public Relations, contributing to marketing and sales initiatives. Kristina holds a Bachelor of Arts degree in Government and Law/Philosophy from Lafayette College and also studied abroad at Gonzaga.