Samantha Lee

Samantha Lee is an experienced professional in product innovation and marketing within the beauty industry. Currently serving as Manager of Product Innovation at E.L.F. BEAUTY since June 2020, Samantha previously held roles as Associate Manager and Assistant Manager in Product Marketing at the same company. Prior experience includes working as Global Brand Management Coordinator for Fenty Beauty by Rihanna at Kendo Brands, Inc., and a Jr. Global Marketing role at L'Oréal Paris Hair. Samantha also completed internships at Kendo Brands, Cross Marketing PR, and LookMazing, honing skills in brand management and public relations. Samantha holds a Bachelor's Degree in Communication from the University of California, Davis, and has studied abroad at the ACCENT UC Center in Florence, Italy.