Sheena McIntyre

Sheena McIntyre is a seasoned marketing professional with extensive experience in the beauty and skincare industry. Currently serving as the Director of Innovation Product Marketing at E.L.F. Beauty since October 2024, McIntyre previously held significant roles at Omorovicza Cosmetics, including General Manager for North America, where operations and a three-year strategy for the luxury skincare brand were directed, and National Sales & Marketing Director, focused on sales and marketing initiatives for the region. McIntyre also served as the Director of Private Label at Credo Beauty, leading the strategic growth of private label brands, and began a career in luxury skincare as a Regional Account Executive at La Prairie, covering several states. McIntyre holds a Bachelor of Arts in Theatre Arts from San Francisco State University.