Cherry W. currently serves as the Data Team Manager - Ops at E.ON Next since January 2024. Previously, Cherry held the position of Data Science Manager at Centrica from May 2021 to December 2023. A substantial tenure at British Airways spanned from November 2015 to April 2021, where Cherry progressed from Service Recovery Insight Analyst to Senior Analyst - Advanced Analytics, Senior Strategy Analyst, and ultimately Strategy Manager. Prior academic experience includes a Research Fellow role at Henley Business School, University of Reading, from September 2012 to November 2015, and freelance consulting as an Insight Analyst at MESH The Experience Agency from September 2014 to June 2015. Cherry earned a PhD in Management from Henley Business School (2005-2011) and an MSc in Marketing Management from Aston University (2002-2003).
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